MCDONALD’S XMASTERS
2020

THE 2020 HOLIDAY SEASON WAS DIFFERENT THAN ANY OTHER. COVID-19 CHANGED THE WORLD AND ALSO FOR MCDONALD’S A LOT CHANGED. NO STORE TRAFFIC WAS ALLOWED BY GOVERNMENTAL REGULATIONS. MCDONALD’S X-MASTERS WAS A DECEMBER DREAM COME TRUE. A COMPLETE 360 CAMPAIGN BASED ON APP TAKE-OVER. 23 DAYS FILLED WITH GAMES, PRIZES, MERCH, AND X-MEDALS. EVERY DAY, A NEW MCDONALD’S THEMED GAME APPEARED IN THE APP. LIKE BIG MAC MANIA, MCFLURRY SLICER, AND BURGER BLAST.

BUT THAT’S NOT ALL. PLAYERS COULD COLLECT X-MEDALS IN THEIR WALLETS. THERE WERE EVEN A FEW HIDDEN SECRET X-MEDALS. AND THOSE X-MEDALS COULD ALSO EARN PRIZES. LIMITED EDITION MCDONALD’S GEAR, AWESOME GADGETS, AND A SUPER EXCLUSIVE BALR X MCDONALD’S SNEAKER.

MINUTES AFTER LAUNCH THE HUNT FOR MCDONALD’S X-MEDALS WAS ON. EVERYBODY SHARED THEIR THOUGHTS ONLINE. MAKING MCDONALD’S THE TALK OF THE TOWN IN DECEMBER.


AGENCY: TBWA NEBOKO – TBWA X

ART DIRECTOR: JURRIAAN VAN BOKHOVEN

SR. COPYWRITER: JESSE RIDDER

CREATIVE: ANOUK INDEN
PRODUCTION: VIDIBOKO
VIDEO ANIMATION: MAKE ‘EM SAY

VOICE-OVERS: LEROY YZER

SENIOR DIGITAL DESIGNER: PAUL DUIJSER

DIGITAL DESIGNER: LEROY YZER

VISUAL DESIGNER: LEROY YZER

MERCHANDISE DESIGNER: LEROY YZER







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TVC - VOICE OVER



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2023