MCDONALD’S
UNBOX DE FUN
2020

A CAMPAIGN FOR THE TWO NEW FLAVOURS OF MCNUGGETS: SPICY & VEGGIE. OPENING THE NUGGET BOX IS LIKE OPENING A WORLD OF CRAZY HAPPY FUN. ENCOURAGING PEOPLE TO UNBOX THE FUN, WITH EVERYTHING THE CAMPAIGN HAS TO OFFER. FROM ENTERTAINING COMMERCIALS, TO MERCHANDISE, LENSES, GAMES, AND EVERYTHING IN BETWEEN.


AGENCY: TBWA NEBOKO

ART DIRECTOR: LENNART SCHOTERMAN

COPY WRITER: RICHARD BUSHOFF
DIRECTOR: OSCAR MARMELSTEIN (AMBASSADORS)

SENIOR DIGITAL DESIGNER: PAUL DUIJSER

DIGITAL DESIGNER: LEROY YZER

VISUAL DESIGNER: LEROY YZER








TVC





SOCIAL ASSET
OOH



SNAPCHAT LENSES







IN-APP GAMES: SPICY



FOR PROJECTS, VOICE-OVER OR INQUIRIES:

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2023