MCDONALD’S MCWALKS
2021

WALKING OUTSIDE WAS ONE OF THE FEW THINGS THAT WERE STILL POSSIBLE DURING THE COVID-19 PANDEMIC. THIS RESULTED IN A INCREASED AMOUNT OF PEOPLE THAT GOT OUTSIDE FOR A WALK. SINCE MCDONALD’S RESTAURANTS WERE ALLOWED TO SERVE TO-GO, MCWALKS WAS BORN.

USERS COULD GENERATE RANDOM WALKING ROUTES WITH A PITSTOP AT A MCDONALD’S RESTAURANT. FIRST, USERS CHOOSE FOR HOW LONG THEY WANT TO WALK. SECOND, USERS COULD CHOOSE A MCDONALD’S RESTAURANT THAT FITS THEIR ROUTE BASED ON WALKING TIME.

AFTER THEIR ROUTE GENERATED, USERS WERE PROVIDED WITH A COUPON FOR A COFFEE AT MCDONALD’S.

AGENCY: TBWA-NEBOKO

DIGITAL CREATIVE: ANOUK INDEN

DIGITAL DESIGNER: LEROY YZER