BITVAVO
2022
CRYPTO STARTS WITH BITVAVO - THE CAMPAIGN IS THE FIRST STEP IN ESTABLISHING THE BITVAVO BRAND AS THE STANDARD IN THE CRYPTO MARKET, OFFERING PEOPLE ACCESS TO THE OPPORTUNITIES OF CRYPTO THROUGH A SAFE AND SOLID PLATFORM TO BUY, SELL, AND STORE MORE THAN 175 DIGITAL ASSETS. CENTERED IN THE CAMPAIGN IS AN IMPACTFUL VIDEO CONCEPT IN WHICH AWARD-WINNING ACTOR SAM SPRUELL (THE HURTLOCKER, TAKEN 3, LEGEND) JUMPS INTO A WILD STORM, SYMBOLIZING THE TURBULENT WORLD FILLED WITH OPPORTUNITIES OF CRYPTO, EVENTUALLY LANDING ON A SOLID FOUNDATION AMIDST ALL OF THIS: THE EMBLEMATIC BITVAVO LOGO.
NEXT TO THE TVC THE CAMPAIGN SPREAD OUT VIA BILLBOARDS, MUPI’S AND NEWSPAPER ADS.
AGENCY: DEPT®
(ASSOCIATE) CREATIVE DIRECTOR: RAMIN BAHARI
PRODUCTION: BONKERS UNITED
VISUAL DESIGNER: LEROY YZER