The 2020 holiday season was a different one, due to Covid-19 McDonald’s restaurants being closed by governmental regulations. Therefore it was not possible to run the annual McDonald’s gift calendar. The ‘Cadeau Kalender’ was replaced with a new concept, digital-only, engaging, and focussed on Gen-Z. X-MASters was born. Players could play a range of mini-games for 23 days in a row, earn ‘X-medals’, and a chance to win awesome prizes. All in the McDonald’s app.
What I’ve did:
Branding and styling
Brand merchandise and prizes
Voice-over (radio and online)
Stop motion animations
Online ads
Social content
OOH
