MCDONALD’S MYMCDONALD’S
2021
MCDONALD'S NEW SAVINGS PROGRAM IN THE APP: MYMCDONALD'S (MYM). WITH EVERY ORDER, USERS SAVE FOR PRODUCTS. INCREASE AWARENESS AND USE OF MYM AND STRENGTHEN MCDONALD'S VALUE FOR MONEY AND BRAND CLOSENESS. MAKE SAVING UNBORING WITH THE MANTRA 'SAVING HAS NEVER BEEN SO GOOD.'* DON'T MISS ANYTHING, BUT ENJOY IT TWICE. ALL IS MADE VISUALLY RECOGNIZABLE BY MYM COINS THAT SPLASH OUT OF EVERY PRODUCT, BITE AND SIP. THE SAVINGS SYSTEM ALMOST FEELS LIKE A GAME, WHERE USERS ARE TAUGHT, MOTIVATED ,AND ACTIVATED TO SAVE FOR THEIR FAVORITE PRODUCTS.
IN THE APP - THE HEART OF THE PLATFORM - USERS CAN KEEP TRACK OF THEIR #SAVINGGOALS AND REDEEM REWARDS. USERS WILL KEPT BEING UP-TO-DATE VIA ANNOUNCEMENTS VIA TVC, RADIO, OOH AND ONLINE. ON SOCIAL THEY'RE PROVIDED EVEN MORE ENGAGEMENT BY REWARDING SUPERFANS WITH EXTRA POINTS.
*SPAREN WAS NOG NOOIT ZO LEKKER.
AGENCY: TBWA NEBOKO
ART DIRECTOR: DENNIS BAARS, LENNART SCHOTERMAN
COPY WRITER: ERIK FALKE, RICHARD BUSHOFF
DIGITAL CREATIVE: ANOUK INDEN
PRODUCTION: STUDIO STUDIO
DIGITAL DESIGNER: LEROY YZER
VISUAL DESIGNER: LEROY YZER
